Goodness in Beauty®
We are Avila Vara, a small fine jewellery boutique. Our ethos is “goodness in beauty” and is inspired by philosopher Diotima of Mantinea. In Plato’s famous Symposium, Diotima describes and explores concepts of love, beauty and goodness, ‘true beauty,’ she tells Plato is ‘that which does good’. Diotima’s concept of ‘goodness in beauty’ is our foundational heart.
Hello from us
Avila Vara is founded by husband and wife team, Avila & Jason. Avila is a visual & performance artist, she is the designer of our jewellery, and the creative director. Jason is a scientist and engineer, he champions ethical gem-technologies, and is our operations director.
avila & Jason
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Goodness in Beauty means...
We create exquisite fine diamond jewellery that is made causing as little damage to the earth and to human beings as possible.
We are dedicated to responsible and sustainable practices and the ideological symmetry that supports these practices.
We invite the revelation that luxury is as conceptual as it is visual, as valuable as it contains values.
We invite you to rebel with us, to consider value defined through values.
revel in beauty
Find something that makes you smile, that makes you feel good. Find a bit of 'goodness in beauty'.